ReductrAI Brand

Guidelines for using our logo, colors, and visual identity. Keep our target mark looking sharp.

// Backgrounds

Usage on Different Backgrounds

The logo works best on dark backgrounds. On light backgrounds, use the version without the cyan orbit for better contrast.

Black Background ✓
Dark Background ✓
Light Background ✓
Light Background SVG
// Guidelines

Do's and Don'ts

Keep our logo looking its best by following these guidelines.

DO
DON'T STRETCH
DO USE BRAND COLORS
DON'T RECOLOR
DO MAINTAIN PROPORTIONS
DON'T ADD EFFECTS
// Colors

Color Palette

Our colors convey energy, intelligence, and technical precision.

Primary Orange
#ff6b35
Primary actions, logo accents, CTAs
Accent Cyan
#00d4ff
Secondary accents, highlights, tech elements
Background Dark
#050810
Main background
Card Background
rgba(10, 15, 30, 0.9)
Cards, panels, glass morphism
Success Green
#10b981
Success states, healthy status
Alert Red
#ef4444
Errors, alerts, critical status
Warning Yellow
#eab308
Warnings, caution states
AI Purple
#8b5cf6
AI features, insights
Download CSS Variables
// Typography

Type System

Three typefaces for different purposes: display, body, and code.

Display / Headlines — Orbitron
Observe. Investigate. Remediate.
Orbitron — 48px, Bold, Letter-spacing: 2px
Section Headings — Orbitron
Edge AI for Infrastructure
Orbitron — 28px, Semibold, Letter-spacing: 1px
Body Text — Exo 2
AI-powered observability that runs on your machine. Detects anomalies, finds root cause, prepares fixes. Your data never leaves. You just approve.
Exo 2 — 16px, Regular, Line-height: 1.7
Code / Technical — JetBrains Mono
curl -sSL https://reductrai.com/install | sh
JetBrains Mono — 14px, Regular
// Voice & Tone

How We Speak

Our voice is confident, helpful, and human. We make complex things simple.

We Are

  • Confident but not arrogant
  • Technical but accessible
  • Helpful and proactive
  • Clear and direct
  • Human, not robotic

We Avoid

  • Buzzwords and jargon
  • Overpromising
  • Condescending explanations
  • Corporate speak
  • Fear-based marketing
// Social Media

Profile & Banner Assets

Ready-to-use assets for LinkedIn, X/Twitter, Facebook, and link previews.

LinkedIn Banner (1584 × 396)
LinkedIn Banner SVG PNG
LinkedIn Profile (400 × 400)
LinkedIn Profile
SVG PNG
X Profile (400 × 400)
X Profile
SVG PNG
X/Twitter Header (1500 × 500)
X Header SVG PNG
Facebook Cover (820 × 312)
Facebook Cover SVG PNG
OG Image / Link Preview (1200 × 630)
OG Image SVG PNG